The Origin
Linus Sebastian kicked off Linus Tech Tips back in 2013 with a simple passion - tearing down tech and building better PCs. What started as a garage operation exploded into a global phenomenon, drawing millions who geek out over cable management and RGB dreams alike.
By 2019, the community clamored for merch that matched the hype. Enter LTT Gear: premium apparel and accessories born from fan feedback and Linus's no-BS approach to quality. No cheap knockoffs here - just gear that holds up to marathon build sessions.

The Philosophy
At LTT Gear, we believe tech enthusiasts deserve merch that doesn't suck. Linus drops a truth bomb on every WAN Show: if it's not built to last, it's not worth your time. That's why every piece channels community spirit with designs inspired by epic builds and heated debates.
We're all about transparency and fun - from fabric specs to print durability. Our philosophy? Equip the makers, modders, and meme lords with threads that spark conversations at LAN parties.
The Craft
Every LTT Gear item undergoes rigorous quality checks with durable materials chosen for tech-savvy lifestyles. Think moisture-wicking tees for sweaty overclocking marathons and hoodies tough enough for server room chills.
We partner with top manufacturers to ensure prints stay crisp wash after wash. Looking ahead, we're expanding with fresh drops tied to LTT's wildest projects - because your gear should evolve with the tech.


LTT Journey
LTT Founded
Linus Sebastian launches Linus Tech Tips on YouTube, igniting a PC building revolution.
Linus Media Group Forms
Expansion into a full media empire with studios and shows like WAN Show.
LTT Gear Launches
Official store drops first merch line, blending fan art with premium production.
New HQ and Merch Boom
Massive growth with fresh collections tied to record-breaking builds and collabs.
What We Stand For
Premium Quality
Durable materials and strict checks mean your gear outlasts the hype cycle.
Community Driven
Designs pulled straight from fan ideas and WAN Show moments.
Tech Savvy
Functional features for builders, from reinforced seams to breathable fabrics.
No Compromises
Merch that doesn't suck - built to match LTT's relentless standards.
The Mission
To outfit tech enthusiasts with high-quality gear that fuels builds, banter, and community pride.
Grab Your Gear